Learning Outcomes

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

Lesson Summary

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Introduction to Stock Management and Potential Issues

Stock Control and the Impact of Poor Stock Management

The Role of Location

Benefits of the Correct Location and Costs

In this module you will be introduced to the importance of good stock management, how to keep control of your stock, and the negative consequences for the store if the stock is not managed correctly. You will learn the factors required in setting up a store in terms of location, cost, and customer access. You will be provided with advice for the business plan of the retail outlet, and obtain the tools necessary to determine if you are ready to set up your own store.

Psychology and its Purposes

Choosing a Supplier and Potential Issues

Product Delivery and Damaged Items

In this module you will learn the importance of retail psychology, how its designs are included in every aspect of store layout, and how to utilise psychological tactics in your own store. You will learn the importance of choosing the correct supplier, how to make sure they are a good fit for your store, and how to maintain a trusting relationship despite any problems with delivery.

Introduction to Security Measures

Security Procedures

Assembling and Uniting Your Team

Dealing with Team Issues

In this module you will be introduced to the concept of retail security and its importance to the success of your store. You will learn how to install the right security measures and what steps to take if things go wrong. This module will also explain the significance of hiring the correct staff, and explore how to create a unified team which will be beneficial to all involved in the running and merchandising of the store.

Multiple Channels

Retail Marketing

Budgeting and Marketing Benefits

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.

Introduction to Brand Management

Dos And Don'ts of Brand Management

Branding Resources

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.

Following Health & Safety Regulations

Key Health & Safety Policies

Dealing with Food and Produce

In this module, you will be introduced to the health and safety regulations which all retail stores must follow. You will learn the basic set of guidelines which can be applied to any store, and the consequences for the store, staff and customers if these policies are implemented. You will be guided through the process of creating your own set of guidelines, to suit a specific retail store.

Basic Consumer Rights

Your Responsibilities as a Trader

Customer Issues and Legal Resources

In this module, you will learn about the basic legal rights held by the customer in a retail context. You will be introduced to the responsibilities of the trader when upholding these rights, and the subsequent legal rights of the trader throughout the exchange. You will be shown the resources which you have available, and how to find legal help should you need advice, or if there is a problem with a customer which must be taken to a third party.

Retail Management: Course Assessment

Learn how to manage a retail outlet and ensure that it reaches its full potential with this free online diploma course.

Diploma in Retail Management

Get to grips with running any kind of retail store with this diploma course. We explore all aspects of managing your own outlet, including choosing a location and hiring a cohesive team, budgeting, security and so on. We also delve into advertizing, marketing and managing your brand. This course suits anyone looking to polish their retail management skills, whether you are experienced or just starting out, so sign up to boost your career.

Pricing

Visual Merchandising

Principles of Design

Designing a Display

Flow of Goods and Services

In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.

What is Retail Marketing

Marketing Communication, Merchandise and Assortment Planning

In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P’s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.

Retail Management - Merchandising, Distribution and Marketing - Final Assessment

Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.

Retail Management - Merchandising, Distribution and Marketing

This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution. We show you techniques to rack up impressive sales in a retail environment, from savvy pricing that increases foot traffic to effective in-store marketing. Whether you run your own small business or work for a large company, this course in retail management can boost your sales skills and career.

Introduction to Fashion Buying

Consumer Behaviour and Trends Analysis

Financial Acumen for Fashion Buying

Sourcing and Supply Chain Management

Brand Management and Private Label Development

Negotiation and Relationship Management

Retail Marketing and Merchandising

The Future of Fashion Buying

This module covers various aspects of the fashion business, including the role and responsibilities of a fashion buyer. Additionally, we become familiar with the trend and the tools required for its identification. Moreover, we analyze what lies ahead in the fashion industry.

Course assessment

Discover how the fashion business works, how to become a buyer, and how to identify trends in this free online course.

This free course is tailor-made for aspiring fashion buyers, retail managers, entrepreneurs, or anyone interested in the fashion industry. Learn how to source suppliers, market your product and predict trends. The course also discusses pricing strategies, margins and evaluating sales performance. Discover the role of technology in managing supply and explore common challenges and solutions. Enrol now to fashion a career in this dynamic industry!

The Art of Visual Merchandising - Learning Outcomes

Basics of Visual Merchandising

The Interior of a Store

Challenges and Career Path in VM

The Art of Visual Merchandising - Lesson Summary

In this module, you’ll learn about visual merchandising and its role in conveying the store’s message to the customers through product displays. You’ll learn how to use lighting, colours, music and scent to create an atmosphere that attracts customers and induces impulse buying. You'll also explore the career path to becoming a visual merchandiser.

Visual Merchandising Essentials - Course Assessment

Learn how to attract customers through the art of visual merchandising in retail spaces in this free online course.

Visual Merchandising Essentials

Visual merchandising combines imagination and commerce, transforming stores into irresistible retail environments. It can evoke desire, inspire impulse buying and encourage customers to discover new products. Are you ready to turn window shoppers into loyal customers? This advertising course introduces you to the art and science of visual merchandising and teaches you how to capture the attention and interest of shoppers and boost sales.

Merchandising and Supply Sources

Supply and Product Quantity

Product Management, Design and Visual Merchandising

Merchandising Visuals

In this module, you’ll be introduced to product, brand and merchandise management. We’ll teach you the types of suppliers, category management, how to track market trends, sales forecasting and supplier-managed inventory. You’ll learn about retail prices, product profitability measurement, store designs, product presentation, store layout and more.

The Basics of Merchandising - Course Assessment

Hone your merchandising skills for promoting the sales of products to customers in this free online course.

The Basics of Merchandising

Are you tired of lacklustre sales and struggling to attract customers to your store? It's time to revolutionise your merchandising strategy. A well-executed merchandising plan can drive sales growth and cultivate customer loyalty, leaving a lasting impression and encouraging repeat business. This course will teach you the merchandising techniques to influence customers' intent, promote and sell your products, and reach your sales goals.

Merchandising Theory

Product Management

Merchandise Management

Inventory Management and Analysis

Merchandising Strategy

Merchandise Pricing

Importance of Consumer Behaviour

Consumer Rights Act

The Importance of Communicating with Customers

Fundamentals of Merchandising

In this module, we will learn about merchandising and the factors that influence merchandising. Next, we will look in detail at product management, inventory management, merchandising management, and planning. We will also look at how to deal with angry customers and how to provide the best customer service in the merchandising business.

In this free online course, learn how to plan and organise merchandising that helps companies maximise profits.

Introduction to Merchandising

This course will teach you all the skills and knowledge you require to streamline the merchandising process and delves into the types of commodities retail stores use. The course then covers some important topics: product and inventory management, visual merchandising, merchandising planning, pricing and strategy. In addition, we will also look at the importance of consumer behaviour and communication with customers.

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